10 Harsh Truths About Corporate Websites

We all make mistakes running our websites. However, the nature of those mistakes varies depending on the size of your company. As your organization grows, the mistakes change. This post addresses common mistakes among large organizations.
Most of the clients I work with are large organizations: universities, large charities, public sector institutions and large companies. Over the last 7 years, I have noticed certain recurring misconceptions among these organizations. This post aims to dispel these illusions and encourage people to face the harsh reality.
The problem is that if you are reading this post, you are probably already aware of these things. But hopefully this article will be helpful to you as you convince others within your organization. In any case, here are our 10 harsh truths about websites of large organizations.

  1. You Need A Separate Web Division
  2. Managing Your Website Is A Full-Time Job
  3. Periodic Redesign Is Not Enough
  4. Your Website Cannot Appeal To Everyone
  5. You Are Wasting Money On Social Networking
  6. Your Website Is Not All About You
  7. You’re Not Getting Value From Your Web Team
  8. Design By Committee Brings Death
  9. A CMS Is Not A Silver Bullet
  10. You Have Too Much Content

Smashing Magazine10 Harsh Truths About Corporate Websites

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